The Ford Fiesta will be introduced to the United States this coming summer.  In order to get the American public excited about this small, but slick car, Ford is doing something different compared to other automotive companies.  They are using the power of social media to promote the car.

Last year, Ford launched the #fiestamovement where 100 Fiesta Agents were picked across the country to drive the car for 6 months with free gas & insurance.  All these agents were involved in social media, one way or another.  They were allowed to drive the car and do what the wished to it.  All Ford asked for them to do is tell the world about their experience, whether good or bad, and complete 6 missions.   The agents were allowed to pick from a poll of missions.  Some included long scenic road trips, while other support local causes.  Overall, the #fiestamovement was a resounding success with many amazing videos came out from the #fiestamovement.

Well, Ford is doing the #fiestamovement again.  This time, a fellow Chicago Guy is applying to be a Fiesta agent with his friend Karen.  Help John & Karen bring the Ford Fiesta to Chicago by watching the video below and commenting in the video.  If all works out, John will be taking the Chicago Guys for quite a fun ride this summer.